Last week, I had the privilege of visiting Jamaica with three of my colleagues as part of a project close to our hearts. Our goal was to experience the destination in a way that goes beyond the typical resort stay and to better understand how to share Jamaica’s true spirit with our travellers.
For many, Jamaica is often associated with a week spent relaxing on the beach or by the pool, and while that can certainly be part of the experience, there is so much more to discover. Jamaica is a destination full of culture, rhythm, incredible food, and some of the warmest, most welcoming people you will ever meet.
During our visit, we had the opportunity to connect with more than 15 boutique property owners. These locally owned properties are hidden gems, offering authentic hospitality and a deep sense of place. Supporting them not only provides travellers with unique experiences, but also strengthens the local community and promotes sustainable tourism.
We believe that true tourism is more than simply being served—it is about inclusion. It means immersing yourself in the destination you’ve chosen, whether through sampling local cuisine, engaging with communities, or exploring the history and traditions that shape its identity. In Jamaica, these opportunities are abundant.
Our journey took us off the beaten path, where we met with locals, tried traditional foods, and experienced firsthand how safe and welcoming Jamaica is to explore. A highlight of our time was working with Norris Douglas from Real Tours Jamaica. Norris was more than a guide—he became part of our extended family. Through his knowledge, connections, and passion, he introduced us to people and places that allowed us to gain a deeper appreciation of Jamaica’s culture and community. His insights will help us design more meaningful, tailored itineraries for our clients.
This trip was an invaluable reminder of what makes Jamaica such a special destination. It is safe, vibrant, and filled with opportunities for travellers to engage authentically with its people and culture. For those seeking more than a resort stay, Jamaica offers unforgettable experiences that leave a lasting impact.
We are truly grateful for the chance to connect with the heart of Jamaica and look forward to sharing this side of the island with our clients. For us, travel is about creating meaningful connections—and Jamaica delivers exactly that.
